MyStateTEXAS_corpus

December 29, 1845

FACTS: Lone Star State - Ranked 2nd in population - Capital Austin

The Pinnacle Communciations

Public Relations
The art of public relations comes down to making the right impact on the right audience. Success depends on not only being outstanding at what you do but also making sure the word gets out about it.

Our three-step program—Cultivate, Facilitate, and Participate—will help you and your organization achieve an effective word of mouth campaign. We will help you:

1. Cultivate influential spokespersons, advocates or volunteers who have credibility with your target audience.

2. Facilitate the spread of buzz by selective and target media placement, utilizing traditional media outlets, as well as online, social media via the Internet.

3. Participate by listening to your customers or constituents and responding to them. Word of mouth is not a one-way activity—it is an ongoing dialog.

With our help, you will get exposure for yourself and your organization in print and broadcast media—newspapers, magazines, trade publications, radio, television, Web sites and public events. Publicity and good public relations assure a level of credibility that mere advertising cannot match.

Content Creation
Persuasive Writing
We write powerful copy that will capture attention, get your message across, and provoke action. We know how to adapt just the right tone to achieve a formal or informal, impersonal or friendly effect. Whether your goal is to recruit community volunteers, influence governmental action or promote your company, we will achieve results for you.

Our award-winning copywriters have years of experience producing everything from press releases to speeches to op ed letters to magazine articles and expert’s columns. We write content for Web sites with search engine optimization in mind, assuring that you and your company place in top positions on Google and other results pages.

News Releases
The publicity arena has new rules in this online age. You no longer have to depend solely on media people to get your message out to your target audience! Instead of targeting a handful of journalists and hoping to get media coverage, we write keyword-rich news releases, with embedded social media such as photos, podcasts or video. Next we optimize these releases for Web searching and browsing and distribute them online. The new rules of the game allow you to communicate directly with those people you most want to reach.

Pitching
We knows how to get on the phone with just the right person, what to say to that person and how to say it. We are equally as successful getting other writers and editors to cover our clients as writing content ourselves

Media Coaching
With our training, you can hone and improve your on-camera and in-person communication skills, creating the best impression possible. We will ensure that you get your message across like an expert when you want to give a speech or appear on television or radio.

Staff at with broadcast media and speaking experience themselves will coach you on everything from what clothing to wear to providing appropriate talking points. With our support, you will have the confidence and skills you need to succeed, even when appearing before a potentially hostile audience.

We will create a set of talking points or “sound bites” for you to use during media interviews and a helpful set of sample questions for journalists or interviewers. You will never be unprepared, thanks to our media-savvy approach to PR.

Other Services
Marketing and Branding Solutions
Our explorative tactics search out and highlight the benefits of your product or service. We strategize with you to develop branding and public awareness, persuading your best customers to provide you with testimonials. We personalize the story of your business through multiple news and feature articles, each generated for different media outlets.

Besides newspapers, television, and radio, some of these outlets may include trade publications, national and regional magazines, and promotions and events. We will develop a solid marketing and branding solution that will bring success to your company and enhance its reputation with the public.

Advertising Partnering
Our advertising solutions are built upon long-standing relationships with partner firms. As a member of multiple industry and media networks, we serve you both locally and nationally, partnering with only the best and most trusted advertising firms.

Political Activism and Campaigns
Do you need to organize a demonstration? Raise public awareness? Get the attention of newspaper editors? Change governmental policy? We offer a depth of experience in helping organizations achieve results in grass-roots activism.

Our Associates offers campaigns, state parties, and candidates cost-effective and successful management of phone campaigns. We specialize in I.D. calls, polling, advocacy calls, and GOTV (Get Out The Vote). We are experts in managing predictive dialer technology to ensure the most effective call strategies for your campaign.